President & CEO
Digital Intelligence Inc.
The leading figure from Japan’s golden age of online advertising, Ryuji Yokoyama oversaw the creation of the first online ad network and the first media planning system in Japan. He published Japan’s first book on the topic: The Latest Net Advertising Solutions. Among his other books are Internet Advertising Revolution, Ultimate Targeting, Advertising Communication for Next Generation, and Triple Media Marketing. Yokoyama was featured in “100 Persons of the U. S. – Japan Internet” by Impress Japan Corporation. He serves on the honorary advisory board of Ad-Tech Tokyo.
Upon graduating from Aoyama Gakuin University in 1982, Yokoyama joined the advertising agency Asatsu-DK (ADK), where he was appointed account planner for Japan’s largest beer, beverage, cosmetics and food products enterprises. In 1996, in competition with Dentsu, he established Digital Advertising Consortium Inc. (DAC) with Hakuhodo and other large Japanese advertising agencies, and was named Representative Director and Vice-President of the entity that same year. He took the company public with a market capitalization of 120 billion yen. In 2008, he established ADK Interactive Inc., assuming the position of Representative Director and President.He brought the idea of plannig marketing media as Paid, Owned and Earned (POE) media to Japan. He is currently at Digital Intelligence Inc. which he established in 2009. In April 2012, he was also appointed an outside director of digital creative boutique 1-10 HOLDINGS, Inc. most advanced in Japan.
Working with a wide variety of advertisers, Yokoyama is engaged in all aspects of digital media development, from content to media buying platforms, communication channels and ROI measurement. He is adept at showing clients how to integrate the latest digital advances into their business models, and is especially interested in developing marketing communications platforms for the next generation and integrating them with human support systems.
Fall of 2011, Triple Media Marketing is being published in Korean at the behest of Samsung Electronics, and Yokoyama will give a keynote address in Seoul at the publication launch sponsored by Korea’s largest advertising agency, Cheil.
Yokoyama, who lives in Tokyo with his wife and daughter, says he gets his best ideas while breaking a sweat during early-morning gym workouts and in the sauna on weekends.
2012, 2011, 2010, 2009 ad:tech tokyo conference speaker
Attribution Management: What is Attribution in Marketing? (ad:tech tokyo 2012)